yes, you have to make it you and you have to speak in your voice. That's the authentic that

people sort out very, very easily. But you also have to make it intentional in what you're

trying to say and who you're trying to say it to and what the outcome you're going for is.

Without those elements, you're kind of speaking

into the wind. And some people get lucky and they're like just telling their story and they're like,

I want to do this. But that's part of the message is what, why, how answering all the questions

along the way.

Step into the world of success with your brand amplified, the ultimate podcast designed

to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

I used to be a publicist as my full-time career, and I was telling Austin Holmes right before

we jumped on that I interviewed his wife, who has publicity for good, Heather DeSantis, Holmes now,

before she became a Holmes, I think. And so it's really fun to kind of come full circle and have you on the show, Austin. So thank you for being here.

Yeah. Thank you for having me on. It's been a journey and Heather has grown and developed. I'm

sure since you guys did a podcast, but we just

hit 10 years in business and I can't even remember when I started, so I know she is

probably in the same boat.

Well, most people in PR come up through journalism, communications.

You actually came up through naval special Operations as an EOD technician.

Yeah, not the normal pathway.

Yeah.

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