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Your Brand Amplified

Austin Holmes on AI in PR: Automation Without Losing Authenticity and Accuracy

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0132 Ratings

🗓️ 1 June 2026

⏱️ 42 minutes

🧾️ Download transcript

Summary

Austin Holmes' path was never designed to lead him to PR—he studied entrepreneurship with military service as his calling, yet the systems and principles he learned in the Navy became the foundation for building a thriving agency that now spans seventy team members globally. This unexpected trajectory reveals a fundamental truth: the most valuable skills in business often come not from traditional industry pathways, but from disciplines that emphasize precision, accountability, and human leadership.

Transcript

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0:00.0

yes, you have to make it you and you have to speak in your voice. That's the authentic that

0:07.8

people sort out very, very easily. But you also have to make it intentional in what you're

0:14.8

trying to say and who you're trying to say it to and what the outcome you're going for is.

0:20.1

Without those elements, you're kind of speaking

0:22.7

into the wind. And some people get lucky and they're like just telling their story and they're like,

0:26.2

I want to do this. But that's part of the message is what, why, how answering all the questions

0:34.1

along the way.

0:36.9

Step into the world of success with your brand amplified, the ultimate podcast designed

0:42.4

to unravel the intricacies of thriving businesses.

0:45.5

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

0:50.7

and secrets that have propelled entrepreneurs and business leaders to success.

0:57.6

I used to be a publicist as my full-time career, and I was telling Austin Holmes right before

1:04.3

we jumped on that I interviewed his wife, who has publicity for good, Heather DeSantis, Holmes now,

1:13.8

before she became a Holmes, I think. And so it's really fun to kind of come full circle and have you on the show, Austin. So thank you for being here.

1:20.6

Yeah. Thank you for having me on. It's been a journey and Heather has grown and developed. I'm

1:25.3

sure since you guys did a podcast, but we just

1:28.9

hit 10 years in business and I can't even remember when I started, so I know she is

1:33.6

probably in the same boat.

1:35.5

Well, most people in PR come up through journalism, communications.

1:40.7

You actually came up through naval special Operations as an EOD technician.

1:45.2

Yeah, not the normal pathway.

1:47.4

Yeah.

...

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