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The Art of Charm

The Aura Effect: How to Make People Chase Your Vibe | Social Intel Brief

The Art of Charm

http://www.TheArtOfCharm.com

Business, Health & Fitness, Education

4.711K Ratings

🗓️ 30 October 2025

⏱️ 15 minutes

🧾️ Download transcript

Summary

Ever wonder why some people light up a room the moment they walk in? That’s not luck — it’s aura. In this episode, AJ and Johnny unpack the science and strategy behind building an authentic magnetic presence. From making people feel good in your company to inviting them into your passions and showing up fully present, you’ll learn the repeatable steps that make others naturally gravitate toward you. Drawing from behavioral psychology and emotional intelligence research, they share how to master attention, turn validation into connection, and transform your energy into influence. Whether you’re leading, dating, or networking, this episode gives you the blueprint for developing a presence that people remember — and want more of. What to Listen For [00:00:00] What “aura” really is — and how it’s built [00:00:40] Why attention is the first step to influence [00:01:16] Turning any attention — even negative — into opportunity [00:02:08] The first pillar: make people feel good around you [00:02:34] Science of emotional validation and active responding [00:03:46] Emotional intelligence vs. being “just nice” [00:05:10] How to respond when others struggle or fail [00:06:08] Second pillar: invite people into your passions [00:07:21] Why hosting beats talking — and builds closeness fast [00:08:53] The “power of the invite” and how reciprocity builds aura [00:09:43] Third pillar: presence is the new status signal [00:10:50] The posture and body language that kill your aura [00:11:42] Final recap: feel good, share passion, stay present A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠⁠⁠and use my code CHARM for 25% off. Ready to turn your business idea into reality? Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Save more than fifty percent on term life insurance at ⁠⁠⁠⁠⁠⁠⁠SELECTQUOTE.COM/CHARM⁠⁠⁠⁠⁠⁠⁠ TODAY to get started  Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

You ever notice how some people just pull?

0:03.6

Not louder, not flashier.

0:06.3

It's just you want to be near them and in their world.

0:09.4

That's aura.

0:10.3

And it's not a personality type.

0:12.0

It's actually a set of behaviors and skills that we can master.

0:30.9

ORA is a choice make people feel great around you invite them into your passions and show up fully present and you have it you do those three people are going to start drifting toward you friends dates

0:37.0

everyone in your

0:38.5

orbit. And AJ, I want to set this up by the first thing to Aramax is you have to get people's

0:49.0

attention. And if you're out and about, people are going to talk about you. And that attention comes from being present, putting yourself out there, being seen and heard.

1:00.3

It also comes from social proof, from others.

1:05.1

And another place that I think makes people nervous is random publicity.

1:10.5

But the fact is that all publicity is good publicity,

1:14.7

even if it's negative. And here's why. Because that negative publicity peaks the curiosity of other

1:21.7

people. So then when you show up, their immediate thought is, I heard about this person. Are they as terrible as my friend

1:29.8

said? Are they as nasty as so-and-so said? Now that you have their attention, you get to recreate

1:38.0

your story of who you are in front of them. And that's what we're going to discuss today.

1:44.7

That's Aura Maxing.

1:46.7

And what do you do with that attention?

1:48.7

The first pillar of actually having Aura is make people feel good around you.

1:55.0

And I know it sounds simple, but so many of us are stuck on how we feel that we forget completely to focus on how other people

2:03.4

feel around us. If people consistently feel lifted around you, they come back. That lift comes from

...

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