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The Colin and Samir Show

The Art of Reinvention on YouTube - ft Speeed

The Colin and Samir Show

Colin and Samir

Business

4.9703 Ratings

🗓️ 21 January 2026

⏱️ 121 minutes

🧾️ Download transcript

Summary

James Pumphrey and Jesse Wood helped build Donut Media into one of the most influential YouTube brands of the last decade. Then they walked away and started over. In this episode, they join us to break down what they learned building inside a YouTube incubator, what changes when a channel becomes a company, and what they’re applying now as the co-founders of Speeed. We dive into the structure of great YouTube channels, the importance of writing and formats, why entertainment has to come before everything else, and the nine principles they use to evaluate whether a YouTube media business actually works. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I think sometimes people overlook that YouTube is an entertainment platform.

0:04.0

It's TV.

0:05.0

And so if you don't want to entertain people, then you don't want to do this job.

0:09.5

Today on the show, we're interviewing James Pumfrey and Jesse Wood from the YouTube channel, Speed.

0:14.3

Now, these guys started this channel about 18 months ago, and it quickly rose to 2 million subscribers.

0:20.4

And beyond that, in their first 60 uploads,

0:22.7

they crossed 80 million views. Speed is one of my favorite new channels on YouTube, and

0:29.2

Jesse and James have a super unique perspective on the platform because this isn't their first

0:34.6

go at it. They worked for just about eight years at the very popular car YouTube channel, Donut Media.

0:40.6

Jesse was the chief creative officer,

0:42.6

and James was the editor-in-chief.

0:44.7

Outside of personal finance and tech,

0:46.3

car YouTube has proven to be one of the most valuable genres on YouTube.

0:50.6

It has a really rabid audience,

0:52.4

and we've seen an influx of capital come into the space

0:55.5

from Doug DeMurro, who launched an auction website called Cars and Bids. He got a $30 million

1:01.0

investment from the Churning Group to the company that James and Jesse worked at, Donut Media,

1:05.8

which got acquired for a reported tens of millions of dollars in 2021. In this episode, we asked Jesse and James what it was

1:13.4

like to be at Donut Media, what they learned there, and what it was like to get acquired, some of the

1:19.1

discomfort that came from all of that capital coming in to their media company. James described

1:24.3

the time period after they got acquired as a gluttonous pursuit of growth.

1:29.3

So we'll get into that. We'll talk about what it means for large capital injections to come into creative companies.

...

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