All right, 2026. We've now been doing this podcast for eight years, Colin. Yeah, which is truly

incredible. And the fact that this is year 10 of Colin and Samir on YouTube, year 15 in total

of making YouTube videos. Yeah, that's crazy. And there's also a lot of like big milestones like Smosh. It's year 20

for them, right? Like these are, we are entering the truly like crazy era of our industry.

And it does feel like 2026 is a year where things have arrived in a very specific way. Of course,

we talked about this in the last episode, but like,

really seeing how the streamers are taking to creators is very eye-opening to me, like the Netflix's

and the Hulus and the Disney Pluses, like, there's a lot of stuff that we hear that isn't public

yet, but there's a lot of creator-streamer deals that are about to hit.

And that is a very substantial moment.

It's very different.

It is finally the moment where it's creators are entertainment.

Yeah.

And it's going to be interesting to follow and really see, like, what does it mean to be a creator? When I think of creator, I think of Instagram, I think of YouTube. I don't think of Netflix. But maybe I will in the future. I don't know. Who knows? Who knows? All right. So we are here in Montana, Big Sky, Montana, the site of the fourth annual Spotter Creator Summit.

It's something that we do every year, get together with a bunch of top creators, have a week

of brainstorming, of workshopping problems, of hearing from really interesting guests, and

we're going to tell you a little bit about what we're hearing and what we're doing at the summit.

We're also going to talk about some New Year's

Eve reading that I did, which was Adam Messary's Instagram post about the future of Instagram.

If you're listening, I imagine you're like, oh, Samir, I also spent New Year's Eve reading

Adam Messary's Instagram post. Of course. You know what? I'm going to say, I bet you there's other people out there who did that. New Year's Eve. Yeah, comment on this on Spotify or send us a tweet. If you were like me, cozied up by the fire, swiping through Adam Messeri's 20 slide Instagram post about the future of Instagram. Maybe one of you printed it out. Truly riveting. Made it into a book.

It was riveting. It was riveting and we're going to dive into it. All right. So let's start with what we're doing here in Montana and some things that we're learning from other creators. So every year for the last four years, Samir and I with Spotter, we host this summit with a ton of top creators. And it really is a true gift as a creator to get to spend four days to just reflect on last year, plan for next year, and hear

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