How TBPN Built the Luxury Brand of the Creator Economy

The Colin and Samir Show

Colin and Samir

Business

4.9 • 703 Ratings

🗓️ 28 January 2026

⏱️ 109 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audience, hosted over 1,000 guests (including Sam Altman, Mark Zuckerberg, and Satya Nadella), and sold out every ad slot for the year ahead. In the conversation, John and Jordi break down their “anti-scale” philosophy: why they’re intentionally staying niche, how they’ve built an influential audience of tech and business decision-makers, and why they believe the future of media belongs to great shows. We also go deep on their unique advertising strategy, which includes ultra-short host reads and season-long deals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Even the biggest creators in the world don't have a big enough audience to just use that audience to create a standalone business.
0:06.3	We're on track to do like 5,000 host red ads next year.
0:09.6	5,000 host red ads. Wow.
0:11.8	20 an episode, 250 episodes a year.
0:14.9	I imagine that trades at a pretty high level to be one of those 20 spots.
0:19.9	Safe to say that trades in the six to seven figures.
0:23.7	Today on the Colin and Tamir show, we're joined by Jordy Hayes and John Coogan of TBPN.
0:28.6	So if you haven't heard of TBPN yet, that's kind of by design.
0:32.1	First of all, they just started the show about a year ago.
0:34.5	You're watching TBPN.
0:36.4	But second of all, it's designed for a very niche curated audience.
0:40.3	TBPN is what I call a luxury brand in the creator economy.
0:44.3	It's an extremely high quality audience, very tight-knit, and very high-priced advertising.
0:50.3	It's a daily news show that's live for three hours across X, YouTube, and Twitch.
0:55.0	It's kind of like SportsCenter, but for technology.
0:57.4	And because they took this traditional daily news format and brought it to the modern creator
1:00.9	economy, they were able to grow really fast and get some pretty hard to get guests on.
1:05.9	From Sam Altman to Mark Zuckerberg, everyone that you can imagine in technology has showed up
1:10.5	on TBPN.
1:12.1	So in this episode, we talk about how they did that.
1:14.6	How did they build such a luxury brand in the creator economy?
1:18.2	We also talk about their ad strategy.
	...

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