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Marketing School - Digital Marketing and Online Marketing Tips

How Much We Each Spend on Content Marketing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 4 July 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency

Transcript

Click on a timestamp to play from that location

0:00.0

content updating like blog refreshes, you and I end up doing podcasting together, which doesn't cost much a few thousand bucks a month,

0:07.7

Sir costs on the podcast.

0:09.7

And then we also have people that help replicate our text-based content into multiple different languages.

0:16.0

We've saved a lot of money due to chat GPT, because ChagGPT helps translate and transcribe,

0:22.0

and then we have a human go in and modify it.

0:24.7

But overall on a monthly basis we spend somewhere between 80,000 on the low end,

0:29.8

$90,000 on a high end per month and we're producing more than 30 updated blog articles on a monthly

0:38.0

basis we do at least a podcast episode each and every single day. Technically, we only do a podcast episode each and every single day.

0:45.9

We are creating at least three long-form videos a week,

0:51.0

so that would be 12-plus long-form videos in a month and we're also

0:54.8

creating at least one short-form video for every single major social platform

1:00.7

per day as well. I think we made an episode on talking about the ideal

1:06.0

content output we want per day. Did we talk about that? We did, right? Those

1:09.4

sound familiar? Yeah, we did. We've talked about that quite a bit. And then the other thing that we do is we send out at least three email blasts per week. In total, we probably send out six or seven. It depends which segment of the list you're on.

1:23.0

So I'll go in reverse here.

1:24.3

I believe our expense is around 40 to 50 grand a month or so.

1:28.8

So we have someone that's dedicated just to the emails.

1:31.3

We use Beehive for that, and he sends three emails a week a Monday, a Wednesday and a Friday one and we're just trying to add as much value as we can and maybe we layer on some native ads in there just so we're not just trying to sell all the time. So emails one and then for our

1:47.0

video stuff we have a handful of editors that we use for video stuff so for shorts for long formform videos we crank out maybe two long-form

1:54.8

videos per week and then we try to do for its shorts every single day. Keep in

1:58.6

mind this is for leveling up but also for marketing school we do that and then Neil and I shared the cost on that.

2:04.4

We shared the cost on this podcast editing too, and we shared a cost on hosting and all that too.

...

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