The Ad Account Audit You Should Do Before You Hire an Ads Manager

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 25 May 2026

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot. Get Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen...

Transcript

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0:00.0	Dear Online Course Creator, have you ever wondered when you're running your Facebook and Instagram ads,
0:05.7	why in the world you cannot tell where your sales are actually coming from and what you would
0:12.9	be able to do in your business and how much you'd be able to grow your business?
0:15.7	If you could just tell where your leads were actually coming from so that you could double
0:19.5	down on that area? Like are they coming from Instagram? Are they coming from YouTube? Are they coming from so that you could double down on that area? Like,
0:21.1	are they coming from Instagram? Are they coming from YouTube? Are they coming from your website? Well,
0:25.6	me as a Facebook and Instagram ads manager, I'm on a lot of calls helping people improve their
0:33.2	Facebook and Instagram ads or managing ads for them. I see different niches, different business types,
0:40.1	and even people at different stages of businesses. Many of them have the same problem. And if you also
0:47.7	have this problem, then you're going to get the solution for it on this episode. Does this sound
0:53.7	familiar? I'm running Facebook and
0:55.4	Instagram ads. When the ads are on, sales and my business are up. When I turn off the ads,
1:01.4	then sales go down, but I don't actually know what's working. So here's what I do when I onboard a new
1:08.1	client and this thing you'll know in a moment you'll want to do
1:12.3	before you ever end up hiring a Facebook and Instagram ad manager part of the
1:17.2	onboarding is funnel analysis as in I look at a new client's funnel and point out
1:22.6	opportunities that if they you know take advantage of those opportunities their
1:26.2	conversions in the funnel
1:27.7	would increase. More people would make it through their funnel and turn into buyers. One of the
1:33.2	things that inevitably, very often, we focus on is this concept of tagging traffic and splitting up
1:42.0	funnels. Tagging traffic just means, well, it's very much tied into
1:46.8	splitting up a funnel. If you have a webinar that is live or Evergreen and it sells into
	...

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