You Got Leads But No Sales. Here's What's Actually Broken.

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 1 June 2026

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Get Done-For-You Ad Management I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. ...

Transcript

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0:00.0	I was on a call last week with someone who was running Facebook and Instagram ads to a membership, well, a membership funnel.
0:07.0	They had plenty of opt-ins, plenty of leads then obviously, but here's the thing, and this issue might be one that you struggle with.
0:16.0	When I asked if they had any sales from those ads specifically they weren't sure they had no idea
0:24.4	not a single idea if a sale came from those ads so they stopped decided ads were not working for
0:31.5	them and they went back to organic traffic and here's the thing the, the membership was actually good. The funnel does work
0:41.2	because it's being powered organically by Instagram in this case. And there are currently 85 members in
0:49.2	the membership. And those members came without spending a dime on paid traffic.
0:54.4	The ads weren't the problem.
0:56.2	The tracking was.
0:57.8	They were running a campaign without any way to tell where the actual sales were coming from.
1:03.8	No way to tell if anyone bought or which ad had sent a buyer.
1:09.2	It's like sending traffic into a room or a tunnel if you will, a room, let's say in a house, but all the lights are off and so we can't find anything.
1:16.6	If you've ever run ads and had nothing to show for it or started peering into, let's say, Kajabi, wherever you host your course or your emails, and your head hurt because you really couldn't tell what was working with the ads or not, this episode is for you.
1:32.5	Because the problem is almost never what you think it is.
1:36.2	So this was a funnel. It might be similar to yours.
1:39.2	Ads were being run to a, let's just call it an evergreen webinar.
1:43.5	And the evergreen webinar off the back end was selling into a membership.
1:49.0	People would finish the webinar right there on the page where it was a button to buy.
1:54.0	If they didn't buy, they would receive seven emails that were selling the membership actually.
1:59.0	Or I guess these emails, I didn't look at them
2:01.7	were first talking about the training the free training if you will during the webinar and only the
2:07.4	last two out of seven emails that I asked specifically only those two were selling the membership but
	...

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