Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 18 May 2026

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you feel like your business only grows when you show up, you’re going to love this one. Get the operational support you need to scale with SarahAccess Sarah’s resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depend...

Transcript

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0:00.0	So you know how we talk about ads and I talk about the necessity of running ads.
0:05.6	Well, today you're definitely going to want to pay attention because our guest to the episode
0:10.7	next to me has a very well oiled Facebook and Instagram ads ecosystem, if you will,
0:17.2	ads that are moving people onto her email list that are aligned with the offer that she
0:22.4	has and the way that she serves her audience and then giving people the opportunity to work with
0:28.1	her in the various ways that her business offers. But she has a very unique reason where Facebook
0:34.6	Instagram ads are actually fundamental to her business. Her business must be
0:39.0	running ads. And so I want you as you listen to this episode to take away or understand
0:46.1	what a mature, well-developed Facebook and Instagram ads system could look like for your business
0:53.4	and also walk away with some strategies to think
0:57.2	about as you continue your Facebook and Instagram ads journey. Sarah, welcome to the episode.
1:03.8	I'm so excited to be here.
1:06.2	We share so much in common, including our general view on traveling and living in foreign cultures.
1:16.6	I won't spoil where you live.
1:18.5	My audience knows where I live in Mexico and I used to live in China for 12 years.
1:23.3	Let me read your bio.
1:25.0	And then let's talk about ads and your business and a bit about where we're both at in the world, shall we?
1:31.3	Perfect.
1:32.2	Cool.
1:33.1	So, Sarah Noked.
1:34.6	And Sarah, I said that right, right?
1:36.1	Yeah, you did.
	...

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