“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 25 August 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss integrating signals for advanced marketing strategies and the lengthy path to purchase, offering insights from real case studies. Plus, we explore successful models for digital product companies, building a community, and offering additional services.
Chapters:
- 00:00:00 Kicking Off: Appreciating Our Audience
- 00:05:44 Unlocking Business Impact: The "Why" Behind Your Company's Vision
- 00:07:33 Generational Identity & Purpose in Today's Digital Workspace
- 00:15:13 URL Optimization: Boosting Conversions in the Credit Sector
- 00:19:29 Cross-platform Campaigns: Drawing from Performance Data
- 00:22:06 Harnessing User Analytics for Streamlined Content Creation
- 00:27:14 December Marketing Surges: New Tactics & Promo Insights
- 00:29:58 Crafting Cohesive Marketing: Signal Integration Strategies
- 00:36:06 Timing Matters: Online Challenges & Lead Generation Dynamics
- 00:41:44 The Consultation Payoff: Coaching for Concrete Outcomes
LINKS AND RESOURCES:
- 5 Whys
- The Golden Circle
- Start with Why: How Great Leaders Inspire Everyone to Take Action
- Final URL expansion with Google Ads Performance Max
- Episode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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