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Perpetual Traffic

Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 22 August 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting that it can do 90% of the heavy lifting in certain circles. He also introduces the "Statue of Liberty Close" strategy and underscores the value of "fitting advice" tailored to individual situations. Jason's ends with his powerful mantra: "Just ship. Get it out the door and then make it better."

Chapters:

  • 00:00:00 Dive into Webinar Marketing with Jason Fladlien
  • 00:03:12 Crafting User-friendly Webinars: Case Study on Shopify's Storefront
  • 00:07:45 Mastery in Digital Marketing: The Continuous Journey
  • 00:12:09 Pinpointing Your Perfect Webinar Audience
  • 00:14:14 The Art of Crafting Compelling Offers & Bonus Packages
  • 00:17:00 Delving into Audience Psychology for Boosted Conversions
  • 00:18:46 Webinar Timing: Finding the Sweet Spot
  • 00:20:30 Navigating the Landscape of Selling Webinar Programs
  • 00:21:52 The Evolution of Selling: From Sales Teams to Automated Webinars
  • 00:25:30 Engaging Skeptical Audiences: Sourcing the Right Traffic
  • 00:28:37 Gaining the Competitive Edge in Webinar Marketing
  • 00:30:56 Harnessing Influence & Quality for Business Triumphs
  • 00:32:02 Engaging Past Prospects: A Strategy for Reviving Interest
  • 00:34:32 Building a Legacy: The Power of Business Reputation
  • 00:39:57 Deal-making 101: Balancing Persistence and Patience
  • 00:43:57 Experimenting in Marketing: Calling All Risk-Takers!
  • 00:45:10 Key Strategies for Multi-faceted Webinar Success
  • 00:50:15 Financial Planning: Securing a Prosperous Future through Webinars

LINKS AND RESOURCES:


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Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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