Why Google Performance Max Now Kinda Sucks & When You Should Use It
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 29 August 2023
⏱️ 56 minutes
🧾️ Download transcript
Summary
Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the allure of the European countryside to the challenges of e-commerce platforms, this episode promises a comprehensive exploration of contemporary topics that resonate in today's digital age.
Chapters:
- 00:00:00 European Travels: Contrasts Between Serbia, Bulgaria, & Austria
- 00:05:12 The Montessori Impact on Entrepreneurial Success
- 00:11:50 SMS & Retargeting: Elevating the E-commerce User Journey
- 00:17:33 Google's Performance Max: Implications on Ad Spend & Customer Acquisition
- 00:20:22 Dissecting Customer Acquisition: Unpacking Performance Max's Role
- 00:23:58 Keeping Pace with Google Ads' Ever-changing Landscape
- 00:27:51 Tech Giants Face-Off: Google vs. Meta on Innovation Fronts
- 00:29:27 E-commerce Evolution: Bridging Brands with Modern Tech
- 00:35:11 Data-Driven Marketing: Gauging Performance Max's Reach & Restrictions
- 00:41:58 Broadening Horizons: Strategies for Diverse Customer Acquisition
- 00:43:46 Perfecting Conversions: Fine-tuning Creatives & Tracking Mechanisms
LINKS AND RESOURCES:
- Sakari
- Temu
- About the new customer acquisition goal
- Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour
- Ep. 512: The Next Era of Growth: How to Achieve Full Funnel Excellence
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here. |
| 0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
| 0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
| 0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.8 | or customers and then convert them typically at bottom of funnel. |
| 0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
| 0:52.6 | to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:12.9 | And the match rate is awesome. |
| 1:15.0 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCritter, we twisted |
| 1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
| 1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
... |
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