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The Rich Somers Report

The A–Z Guide to Running Profitable Paid Ads in 2026 | Lindsay Stockall E492

The Rich Somers Report

Rich Somers

Business, Investing

5.01K Ratings

🗓️ 23 April 2026

⏱️ 55 minutes

🧾️ Download transcript

Summary

Rich sits down with paid ads expert and CEO Lindsay Stockall, who’s helped businesses scale with an average 6x return on ad spend. She breaks down why most ads fail, how bad strategy burns both time and money, and what actually separates top-tier ad operators from everyone else. They dive into the real mechanics behind profitable ads — from building a full acquisition strategy before spending a dollar to optimizing funnels, targeting the right audience, and focusing on conversions over vanity...

Transcript

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0:00.0

It sucks. When, you know, business owners come to me, they're just like, oh, yeah, no, I've run ads in the past and they don't work.

0:05.8

And then we get in and look under the hood and seeing what has been set up by past national agencies.

0:12.2

You're just like, oh my gosh, you just blew through so much money. And it's not just your money. It's your time.

0:18.6

Your time is money. Right. So it's like you've spent time

0:21.5

onboarding. You've spent time with this partner. Reviewing the reports, having your weekly or

0:27.4

monthly calls. And it's like your time is money. So it's like you've lost investment in your time.

0:33.0

You've lost investment in your marketing budget. And now you're just like piss and you don't even

0:37.1

want to run ads anymore. Because like they just don't work welcome to the rich drummers report

0:41.4

where we talk real estate business and wealth building all while keeping it real no fluff no BS

0:46.9

I hope that you enjoy the show all right guys today I got someone who is an expert in the paid ad space, helping business owners like you,

1:02.3

scale their business through paid ads, marketing, all that good stuff.

1:06.0

I got the founder and CEO of Stockhall and company in the building.

1:10.4

Lindsay Stockhall, welcome to the show. Thank you for having me. Appreciate you coming on. And man, I'm so excited. You were just at our yacht workshop hanging out with us last week. And we were at Born and Raised having dinner. You worked out with Sam Godette and I and some of our members at Compound. Yacht Workshop was great, and now you're back.

1:28.0

And we're going to talk a lot of shop today. We're going to talk a lot of shop, and I'm not in my Walmart outfit today for the lift. Do you remember that? That our AI concierge Brooklyn helped you pick out. Yeah, she did. She did shout out to Brooklyn. Yeah, you made it to the gym, though. Yeah, I did. That was great. Thank you for having me.

1:43.3

That's good.

1:43.9

So Lindsay, you know, I think a lot of people say they know how to run paid ads. And one thing I've learned as a business owner, as a real estate investor, is a lot of people that say they know how to run paid ads, 90% of them don't really know how to run paid ads. There is a science to it. There is an art to it. You know, you're getting an

2:01.5

average 6x return on ad spend across all of your clients. What is the secret to running

2:07.6

paid ads successfully? So if you look at paid ads, the platforms make it extremely easy

2:14.9

for anyone who owns a computer or an iPhone to hit go, to hit boost, to hit

2:19.7

a smart campaign on Google. It's the same thing as a photographer, right? Anyone can go and buy a camera,

2:25.0

but the real skill is in the operator behind it, the bus driver, right? So what makes us different

2:32.4

is we build a full acquisition strategy before we even touch the platform. So we understand, we want to understand your business. We want to understand your offers, your unique selling proposition, the full positioning of it and who your clientele is before we even hit go on meta or hit go on Google. You might come to me and be like, hey, Lindsay, I want you to run my meta ads first. Be like, Rich, do we know meta works? We don't yet. So let's do a full strategy build first to make sure that meta is the smartest build for you. So that's one of the things that we do that separates us from any other ads manager before we even hit go at the platform level.

...

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