4.8 • 705 Ratings
🗓️ 14 July 2023
⏱️ 60 minutes
🔗️ Recording | iTunes | RSS
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Dean Jackson is the co-Founder of 90-Minute Books and the owner of NewInformation since 2003. He has been helping entrepreneurs and realtors make more money as a real estate coach and internet marketer. Dean also co-hosts the ILoveMarketing.com podcast and is the author of “Breakthrough DNA: The 8-Profit Activators,” where he shares ideas on how to accelerate business growth regardless of the entrepreneur’s current situation.
In this episode, we talked about marketing strategies, client referrals, customer relationships…
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| 0:00.0 | we would take the business and divided into three parts. |
| 0:04.4 | So the before unit, the during unit, and the after unit. |
| 0:09.1 | And the during unit is the part of the business that does what it is that you do. |
| 0:13.5 | So your capacity and ability to install a new garage door. |
| 0:20.3 | If somebody called you up and said, |
| 0:21.6 | hey, can I get a new garage? |
| 0:23.1 | You've got the team. |
| 0:24.1 | You've got the knowledge. |
| 0:25.4 | You've got the ability to go out there and do it. |
| 0:28.8 | That's the during unit. |
| 0:30.5 | And they pay you, and that's great. |
| 0:32.9 | Now, the sides of that, the before unit, |
| 0:36.9 | it's like we treat it like a separate business. |
| 0:39.9 | We treat it like an independent unit of your business who acts like a supplier to your during you. |
| 0:48.4 | That's the way to think about it. |
| 0:50.0 | Okay. |
| 0:50.2 | Is think about setting up a business that's a supplier to your during unit. |
| 0:54.9 | What they're supplying is people who want to get a garage. |
| 0:59.0 | Yeah. |
| 1:00.0 | So they find people, educate them, motivate them, make an offer, and they say yes, and then |
| 1:06.0 | you go into the during unit and you do the job. |
| 1:09.0 | Now where most people, most businesses fall down is they |
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