Hey, this could be a little bit different for a mindset Monday, but if you pay attention to the data right now,

certainly in the U.S., something like 135,000 to 145,000 homes are going to come off the market the first week of January.

As you're watching this, I want you to just consider, would you be open-minded enough to help those people?

Like there's a percentage of the population that works expired and for some people you don't

work expired because there's like a negativity to it.

But I think about it like, would you be open-minded?

Would you be empathetic?

Would you be passionate or compassionate enough to help someone who had an expectation to move?

It didn't work out, the number one emotion

they experienced is embarrassment, would you have it in you to help them? Not to work them, to help

them. Think about it. I literally looked at the seven reasons why a property would expire today.

They didn't have enough photos, right? Averages like 12, they need to have 27 plus, right? Pricing was off, right? 700,000 versus, say, 699-999-99-99-9-99, right? Like, we know we get an 8% to 10% lift. No video tour, which crushes them as a seller. No floor plan crushes them as a seller based on the buyer demand. Bad photographer, not just not enough, but like we've

all seen this photo, like from the bathroom, right? Bad photography versus high quality,

the kind of stuff you do. MLS jargon versus like lifestyle copy, letting them imagine what

is it like to live in this home and to do what I want to do there and then not refreshing

the listing, allowing it to get stale. These are the reasons why homes expire. What if you just called every single person you went like this? This is totally

crazy for a mindset Monday. Follow me. Brandon, would it be the worst Friday of your life if I told

you I'm a real estate agent who just discovered the five reasons your home didn't sell? Would I make

today the worst Friday of your life if I

told you I'm a real estate agent and I just discovered the five reasons why your home didn't sell?

Would it be worth 15 minutes of your time, et cetera, et cetera, et cetera. You can go way more than that,

but I think you get it. I think right now we need to have in the holiday spirit compassion

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