The $68B SEO Industry Will Go Extinct?
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 24 November 2023
⏱️ 6 minutes
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| 0:00.0 | All right, so we're going to talk about how the $68 billion |
| 0:03.8 | SEO industry and how where we think it's going. |
| 0:08.9 | Because here's the thing. |
| 0:09.5 | There are some people that are saying it's going to go extinct. Some people are saying it's's going to go extinct. |
| 0:12.6 | Some people are saying it's not going to go extinct. |
| 0:15.5 | And there's actually this Forbes article, |
| 0:17.1 | or sorry, it's a Fortune article, |
| 0:18.9 | and says, here's the headline. |
| 0:21.6 | It says, here's how Google and other tech firms could render it extinct with AI. |
| 0:25.0 | And so, Neil, you've read some stuff around this, I've read some stuff, and look, the search in its current form has been around for 30 plus years or so, the blue links, the 10 blue links or whatever. |
| 0:36.0 | And what are our thoughts overall? |
| 0:40.0 | Well, you know, Google generates a lot of money from its ad work. |
| 0:47.0 | 162 billion comes from Google ads in 2022. |
| 0:51.0 | Yes, and from this article that I'm seeing here, a quick Google search, over 30 billion a year is coming from AdSense and partner networks, right? Like so partner sites. I doubt good, and lot of these sites they can't buy Google traffic from ads and then send them to their page and then monetize through ad sense. |
| 1:11.0 | It would be a loss leader. They would lose money and they would have nothing to actually upsell them into so it wouldn't even be a loss leader. It would just be a loss. |
| 1:20.0 | So there's no way Google is going to crush 30 plus billion dollars in revenue. |
| 1:25.0 | What would happen to their stock price? |
| 1:27.0 | It would just get, you know, annihilated. |
| 1:31.0 | But on the flip side, you know, Google is smart. If there was a way for them to use |
| 1:37.2 | AI to give all the answers to people's questions when they're performing a search. |
| 1:44.4 | They can slowly transition and make sure |
| 1:46.2 | their new form of monetization makes up |
... |
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