Modern Content Marketing Vs. Old Content Marketing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 November 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing (01:13) Importance of audience research and social media in modern content marketing (02:18) Classic and modern content marketing methods are both effective (03:05) Leveraging multiple channels for marketing success (04:01) The importance of finding marketing channels that work (04:50) SEO is still valuable and evolving (06:41) Posting frequently with a unique point of view (07:11) Importance of systems and processes in marketing (07:35) Scaling marketing with systems and processes (07:55) The meta lesson of using YouTube for content marketing (08:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Rand Fishkin Blog “The Final Chapter of My First Startup” Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about the difference between old content marketing and new content marketing.
0:06.0	So I'm going to share my screen over here.
0:07.8	So there's a nice graphic that we have from Amanda that works at Spark Toro.
0:14.5	I don't want to put your last name,
0:15.8	but she's got a she's a great Twitter follow as well,
0:18.1	but Amanda not not have that we'll just go with that.
0:24.0	And so classic content marketing versus modern content marketing.
0:27.0	So for old content marketing or classic, however we want to call it, it's on the left side over here.
0:32.0	So it says classic content marketing is
0:34.0	informed by keyword research your key distribution channel is SEO your strategic
0:38.2	goal is keyword and search traffic rank and then you're looking for traffic
0:41.8	content goal you're trying to satisfy a search query,
0:44.0	challenges you're beholden to search algorithms,
0:47.0	and then value is you're more objective than subjective,
0:50.0	right?
0:51.0	So that's classic or old content marketing.
0:52.0	Now, new content marketing.
0:52.5	Now new content marketing, modern content marketing,
0:55.7	is informed by audience research.
0:57.2	So your key distribution channels, social media,
0:59.7	your strategic goals are affinity, audience growth,
1:02.9	sales, etc.
	...

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