The Sites That Dominate Affiliate Rankings

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 November 2023

⏱️ 6 minutes

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Summary

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Sites That Dominate Affiliate Rankings (00:29) Explanation of what product review affiliates are (01:16) Reddit's dominance in product review rankings (01:55) Quora’s significant jump in popularity (02:49) Forbes' focus on affiliate revenue and content updates (03:26) Importance of updating existing content for higher ROI (04:45) Neil Patel's team's monthly updates strategy (05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter (05:27) Hypothesis on Reddit's ranking and monetization strategies (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ViperChill Post on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about the websites that dominate when it comes to affiliate
0:05.3	ranking.
0:06.3	So this is an interesting post by ViperChill, who has some good SEO stuff that he shares on his Twitter Twitter so you can follow him at ViperChill.
0:15.0	So here's what he said.
0:16.0	Those of you that can can't see the screen, I'll read it to you.
0:18.0	So last week for the fourth time this year I analysed 10,000 search results where product review
0:23.0	affiliates dominate rankings. So Neil, do you want first want to explain what
0:26.5	product review review affiliates are? So product review affiliates are like those
0:31.0	sites that have articles like the 10 best toaster ovens and then they
0:36.6	end up just breaking on every little thing they'll end up analyzing it giving star ratings, reviews, and they go super in-depth to the toaster
0:45.8	ovens and they have a affiliate link to each one and they make some money.
0:49.8	Yeah, so one would be like wire cutter, for example example they sold to the New York Times so
0:54.3	wire cutter does like hey here's the best blanket you can buy and then here's the
0:57.5	second best blanket and they're collecting the affiliate commission off of it and
1:00.3	these do pretty well and so so Reddit is actually the most popular
1:05.6	product review domain on the English speaking internet and it's not even close.
1:08.8	So he says they rank in the first 10 results for let's just call it 6,700 search terms or 67% of them.
1:17.2	To put in that perspective, that's almost double the number of rankings as second place, which is
1:20.9	New York Times, ranking in 3,700 search results,
1:24.5	and the most dominant we've seen by far.
1:26.4	So that's interesting to me, because I would have never
1:29.6	expected Reddit.
	...

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