The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 8 November 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success. TIME-STAMPED SHOW NOTES: [00:00] - Ali Abdaal’s Journey from $2 to $5 Million [01:42] - Ali's business model: 99% free content, 1% paid courses. [03:19] - Ali's advice for finding your style and niche on YouTube. [06:33] - You shouldn’t rely solely on YouTube's organic reach. [08:39] - Creating organic content sources and delivery vehicles that don't rely on Ali. [12:09] - How to grow your email list organically [15:43] - Unexpected success and revenue from the live cohort courses [20:39] - Ali explains the structure and benefits of their $5,000/year program. [21:28] - Ali shares his concerns about charging for a mastermind. [26:02] - Ali talks about his early ventures into making money online [28:13] - Ali defines what a “feel good” business is [30:17] - Ali plans to create a productivity course and explore equity partnerships [31:50] - Ali Abdaal decides to film whatever he wants for his YouTube channel. [32:30] - Ali Abdaal talks about his book "Feel Good Productivity". [39:38] - Ali Abdaal discusses his weekly vlog experiment [42:45] - Simplifying productivity with GPS (goal, plan, system) [46:21] - Ali Abdaal talks about his “Why” in life [47:26] - Find Ali Abdaal online Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Ali Abdaal's YT Channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right, marketing school listeners. This is a 20 to 30 minute segment of a full interview I've done with an amazing founder, entrepreneur, creative, visionary.
0:11.6	You're going to get a ton of insights from this.
0:14.3	And if you want to listen to the entire thing,
0:16.7	go search for leveling up with Eric Sue.
0:19.0	That's the entire podcast that you're going to find.
0:21.0	So you get 20 to 30 minutes here, and if want the whole thing you can just search for leveling up with Eric Sue and without further ado, enjoy the episode.
0:30.0	Ali, tell us how you went from $2 to $5 million.
0:34.0	In 2017, I started my YouTube channel
0:36.0	when I was in my final year of medical school,
0:38.0	and in those 12 months I made about $2,
0:41.0	or like $1.76 according to AdSense.
0:43.0	I was speaking to my CEO coach and you know we were trying to identify areas of my life where I could
0:47.0	level up, you know leveling up and a big one was marketing and he was like oh have you
0:50.8	read any books by Russell Brunson? I was like, no, isn't he that scammy internet marketer guy?
0:55.3	And my coach Eric was like, oh, you've got to read his books.
0:58.1	And so I picked up dotcom secrets.
0:59.6	And I was like, oh, my fucking God, this is bloody incredible.
1:02.6	Why haven't I read this before my life?
1:03.7	Why have I dismissed this guy's incredible wisdom
1:06.2	just because I found something aesthetically distasteful
1:09.4	15 years ago?
1:10.5	And so then I dove into his whole trilogy,
	...

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