All right now. So we're going to talk about how customer service is actually your marketing. It's a big piece of your marketing. So those are you that can see on YouTube right now, you can see my screen. But I'm going to read off what's happening here and Neil feel free to tell me if I missed any gaps. So this is a post from someone.

This guy's name is Jason Mills. This is on Twitter or X. So he says thanks,

HRFs. Now it's time for me to decide whether to make the switch.

And this is not a good way to treat five-year plus customers.

And he's like, is it time to move the SEM rush?

And in a screenshot, what it says is, in a, it's an H.R.S dashboard. And at the top of it in red it says action required by November 20th,

2023, your legacy plan support is ending basically saying you need to upgrade aka pay us more money.

And so if I scroll down, you know,

you probably remember this guy, Ronnie,

the watch guy.

Yeah, I remember Ronnie.

Nice guy.

Ronnie's like, did that six months ago,

to be honest, and worked out better for me in a long run.

So he's basically supporting H-R-S, right?

But what happens here is that everyone just starts to, so, H-R-S jumps in and then they're like oh please see this announcement don't

hesitate to reach out if you have additional support concerns blah blah blah and

then he's like I can't see I'm in the top 15% of usage and then people start piling into this this Twitter thread and the way this is managed I love a trust by the way and we both love Tim Solo I think it's great

But I think the way this was managed was not ideal

And so more and more people jump in or say oh I'm making the switch to Semrush you know love

a trust when I made the switch.

And so that's why we wanted to talk about how

...