So today we are going to talk about how you can spend on marketing the right way because we're in a tough economic period right now as of this recording.

This is Q4 of 2023.

So Neil and I wanted to give you a couple thoughts just to protect yourself moving forward.

In the olden days, and when I say olden days, I'm talking about when the economy was really good a year plus ago,

maybe a year and a half ago. It was all about, you know, can you just scale really fast and have high growth and it's okay if you lose money just

people are realistic and like well if you spend a dollar and you lose two dollars

why would you spend the dollar?

Yes you're getting growth but you're continually losing money

so why wouldn't you just want to spend a

dollar to make a dollar instead of losing a dollar sure you may not have as much growth but at

least you're making real money and the big thing in marketing and it's funny because I've and I know you have to Eric and I have believed this built in a good economy and a bad economy but we deal with a lot of companies and you know some of them want to hit you know fundraising

goals valuation goals we believe that in any kind of economy the best way to scale

marketing and spend on marketing is in a slow and steady and a profitable way.

You got to be very methodical with your marketing spend.

It doesn't mean that everything has to be profitable.

You got to experiment and try to find new ways that are up and coming and aren't as competitive because all channels eventually get very competitive and saturated

But you can't just turn on the knob or crank up the knob and just be like cool I went from

spending you know a thousand dollars a day to now or a hundred dollars a day to like a million dollars

a day it just doesn't work that way.

Or even if it's organic marketing, you can't just go from,

I'm spending 10 grand a month to now 200 grand a month.

Well, you can, but you're just going to end up burning a lot of money

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