The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 14 March 2023
⏱️ 42 minutes
🧾️ Download transcript
Summary
To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit).
Read a transcript of this episode: https://mastersofscale.com/
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | JustWorks is the human resources platform that knows your employees are more than just employees. |
| 0:07.4 | They're your people. People like the show producer on the East Coast who's constantly juggling, schedules, studio bookings, and last minute edits before an episode drops, and sometimes has a question about payroll that they need an answer to right away. Luckily, they can reach out |
| 0:23.4 | to JustWorks for 24-7 human support and not have to wait for their boss on the West Coast to wake up. |
| 0:29.3 | JustWorks does human resources right so you can do right by your most precious asset, your people. |
| 0:35.7 | To learn more, go to justworks.com. JustWorks for your people. To learn more, go to justworks.com. |
| 0:38.7 | JustWorks for your people. |
| 0:42.5 | Spacecraft commander, Jim Lovell says Odyssey is go. |
| 0:45.8 | He will pass T-minus 30, T-minus 25 seconds and counting, and Apollo 13 is go. |
| 0:52.0 | Nine, eight, ignition sequence has started. Six, five, four. Nine, eight. Ignition sequence has started. |
| 0:55.8 | Six, five, four, four, three, two, one, zero. |
| 1:02.0 | We have a mid-chings. |
| 1:07.4 | It's April 11th, 1970, and NASA's mission to the moon, and NASA's mission to the moon has just lifted off from Kennedy |
| 1:14.4 | Space Center. A year earlier in 1969, the world had paid rapt attention to Apollo 11, |
| 1:26.3 | but the moonshots are now becoming almost humdrum. |
| 1:31.2 | However, a troubled planet's attention is about to snap to Apollo 13. |
| 1:37.3 | Okay, yes, we've had a problem here. |
| 1:39.8 | This is Houston say again, please. |
| 1:42.1 | Okay. |
| 1:42.7 | Okay. Stand by.'ve had a problem. |
| 1:44.4 | Okay. |
| 1:46.1 | Stand by, they've got a problem. |
| 1:50.0 | You'd probably know the story of Apollo 13 from the movie starring Tom Hanks. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from WaitWhat, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of WaitWhat and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.