This was like once in a 200 year earthquake. I immediately knew that because of

Syrian infrastructure and the fact that this was a country that had already

been battered by a decade of civil war that any earthquake of any size would

be catastrophic. All of our staffers survived but several at least six lost

wives or children and I had one staff member who lost 13 members of his

extended family. So it was devastating but when we went to the team and said

who can show up the next day more than half of our teams that they were ready to

come to work and help. I really encourage businesses to think about the

places that are receiving less attention or may have less support. There's an

incredible loyalty that people have to companies that they know were with

them at the worst times.

That's Jada McKenna CEO of Mercy Corps the global humanitarian

organization. Jada initially appeared on this show a year ago in the first weeks

after Russia's assault on Ukraine describing on the ground efforts to help the

flood of refugees. I'm Bob Safian former editor of FESC company founder of the

flux group in the host of Masters of Scale Rapid Response. I wanted to talk to

Jada again because Mercy Corps is now on the frontlines of earthquake

response in Syria while also continuing to serve Ukrainians as well as Somalis

Afghans and the most vulnerable populations in some 40 countries. Mercy

Corps is built for crisis Jada says but every crisis is also different requiring

constant learning. She demonstrates the discipline required for any leader

dealing with complex and shifting environments and how to combine that with

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