meta_pixel
Tapesearch Logo
Log in
Masters of Scale

Rapid Response: Live with urgency, w/Bozoma Saint John, former Netflix CMO

Masters of Scale

WaitWhat

Startups, Business, Mindset, Management, Bob Safian, Entrepreneurship, Diversity & Inclusion, Reid Hoffman, Jeff Berman

4.64.4K Ratings

🗓️ 16 March 2023

⏱️ 33 minutes

🧾️ Download transcript

Summary

Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.

Read a transcript of this episode: https://mastersofscale.com/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

There's not a lot of black women who are in powerful positions in corporate America.

0:08.0

I was just getting into my job at Netflix.

0:11.0

And a friend said, oh, well, you know, you're a social handle.

0:15.8

Bad ass bows.

0:16.8

That's like you like having fun.

0:18.7

But now you're getting this enormous job.

0:21.7

It's on the public stage.

0:24.0

You know, you should probably create a separate handle that is just about your work.

0:29.6

And you know, your professional thing.

0:31.6

And I remember sitting there thinking like, maybe that's a good idea?

0:35.5

Then I was like, no, it's not.

0:37.2

Because it's like, how do I divide myself?

0:42.3

I think we just fool ourselves.

0:43.6

When we think that like, oh, there's this personal side of you and there's a professional

0:47.3

side of you, that doesn't work.

0:50.1

I have really primarily worked for founders.

0:53.0

Dr. Dre Betty Q, Travis Kalanick, Ed Uber, Ari Manual, Edendever, for sure,

0:59.6

re-hacings at Netflix, Spike Lee.

1:02.7

There's lots of founders.

1:05.1

Each of them really do share a trait of being very in touch with their emotions.

1:12.9

They all share that ability to tap into their emotional place and use that as fuel.

1:23.7

That's Bose Mastante John, former chief marketing officer at Netflix and author of the new book,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from WaitWhat, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of WaitWhat and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.