The 3-Year Dropoff: What Most Businesses Miss Before They Fail
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 24 July 2025
⏱️ 10 minutes
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Summary
Surviving year one is hard. Year three? Brutal. We unpack the silent killers of early-stage business, misaligned purpose, weak systems, and chasing clout over customers.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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Transcript
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| 0:00.0 | If you actually just look at the statistics of starting a business, it's not good. |
| 0:03.5 | It's not pretty. |
| 0:04.9 | Four out of five fail within a few years. |
| 0:09.2 | I think Brandon Dawson was in here and he was telling me, after 10 years, literally 90% are gone. |
| 0:15.7 | And, you know, when you hear those odds, you're like, man, I don't know if I want to start a small business. |
| 0:20.5 | Yeah. |
| 0:20.8 | But what I will say is, as an entrepreneur, most entrepreneurs, you know, it's not like they're just stopping being an entrepreneur. They're just doing different things. Like, oh, you know what? I did this. Like, for example, I take a look at my real estate brokerage. I had it for, I want to say, like four or five years. Yeah. It's no longer around. And it's not that it failed. |
| 0:21.9 | It still made money. |
| 0:23.0 | It was just like... |
| 0:23.7 | Deprioritized. |
| 0:24.6 | Yeah. It's no longer around. |
| 0:38.7 | And it's not that it failed. |
| 0:33.8 | It still made money. It was just like, deprioritized. Yeah, I no longer need to do this. I'm doing these. Right. And so I see why so many fail. Yeah. And I think the statistic can be inflated to by those who pivot or shut down a business to go start something else. Which is that? |
| 0:36.7 | Yeah, they learn their lessons from one and they apply them to the next thing. |
| 0:38.2 | And it hits a reset button. So the statistics are interesting. But I do think that there is a sort of pervasive problem with new entrepreneurs, new business owners with managing their cash flow and really getting into, I feel like they're learning the skills of entrepreneurship in the first couple of years. So, yes, some are going to fail because some can't keep up with that learning curve. |
| 1:13.9 | Yeah, like it legitimately fails. They got to go back to a job. Right. Right. So what did you learn working at one of these big four firms? And what is a big four firm for those who don't know? So big four are the four biggest accounting firms. |
| 1:09.4 | They used to be the big eight. |
| 1:10.3 | They have dwindled down to the big four as they merge and acquire each other. |
| 1:13.8 | So you've got PricewaterhouseCoopers, Ernst, are the four biggest accounting firms. They used to be the big eight. They've dwindled down to the big four as they merge and acquire each other. |
| 1:29.7 | So you've got Pricewaterhouse Coopers, Ernst & Young, Deloitte, and KPMG. And you may have heard these in the news before, unfortunately. When usually something goes south, one of them gets blamed for it. Yeah, yeah. By the way, speaking of things like going south, I've realized that over the years, |
| 1:45.5 | it's like the more business you do, the more things go south, the more you're going to be in |
| 1:49.8 | the news. And that's life. You're going to have to handle just what comes with that. And so working |
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