AI is changing the way that everybody transacts online.

And more than just a buzzword, more than everybody just saying AI, AI, and that's, you know, they just throw it out there.

It's really how do you interact with the software? What is your expectation as a user?

So when I log in and I'm looking for something, user expectation is going to change dramatically over the next three years.

And one of the things that we're really focused on is how do we not only meet that expectation,

how do we exceed it, and how do we drive the next five years of growth?

So integrating AI, you know, one thing I was just thinking about when you guys were talking to was,

you know, you were saying, hey, like batch data, you know, use our data, it's better.

As a consumer, one thing, like I've just made this as a blanket statement, like, oh, you know, the data at batch or prop stream, it's all very similar data.

Why, I mean, you, you've been behind the scenes.

I know you can't proprietary say why it's better, but like, I don't know.

Why is it better?

Why did they, they have their own data before, and they were around before you guys.

So what made your data more special?

I believe, I could only say so much, but, you know,

they license their data from certain people. We do too, but we aggregate in a different way, and then we repurpose it, we clean it. So it's how you process the data. It's how we process it.

And then we have like machine learning going on behind LLM models, like some proprietary data sets, um, having feedback loops, um, from first party applications like our dialer, like, um, batch leads and able to really process it and do it differently to where we get some uplifts in

in different areas with let's like use for example avion modeling or bed and bathroom count

we're better than um you know a core logic or a black night because of how we source how we

aggregate how we how we clean it and put it together and all these different, it's more

of an Evo question. He's the brilliant brainchild behind a lot of this along with Omar and Jibben and some of the other people. And then just some of the AI stuff that we're creating behind the scenes like likelihood to sell or likelihood to buy. And that takes a lot of time, a lot of modeling.

And so we're not just like some data company that's licensing from someone else and

...