I have the funny ads person on the show today. This is Christine Morel. And she's going to talk about

how she has created viral ad campaigns that have generated businesses, tens of millions of dollars.

And she's told me that I could cut my lead cost in half by just becoming a little funnier. So we're

going to figure out how to do that. How's it going?

I'm good. How are you? Well, I'm excited because I would love to cut my lead cost down because that

would basically make me twice as much money. Yeah, exactly. Same exact ad spend, but more people

signed enough for your stuff. Yeah. So just to recap, I've done funny ads before.

Right.

And they totally flopped.

And the funny ads for me were doing those transition ads where like people were kicking

the water bottle and the bull kicking you and all this stuff.

And they just did not work.

Right.

And I was like, this attracts like the wrong person who's just coming for entertainment.

Funny ads don't work. And then I saw you starting to be like with Russell Brunson, who's a friend.

And then that's where we met in person at Russell's office. And I'm like, okay, I got to know because

clearly I like watching funny ads. But how do they start working for a business like mine?

Right. So I know we chatted a little bit and you told me about how the funny ad that you had

created. I think you like rolled over like you said, one of the kind of those, those ads that

are really entertaining that people will watch, but it's not necessarily the client that you want.

So really the main thing was, you know, starting out the way that you make funny ads is the same way you would make serious ads.

So we wanted to just be able to tell people that, hey, we solve a problem for you.

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