The 3 Hyperlocal S Factors of Social Media Video Performance | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 11 September 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you through how to make your content more Searchable, Streamable, and Shareable, boosting your viewership and the engagement you get from it. Every real estate agent who is killing it on TikTok or Instagram has these S Factors locked down, whether they know it or not. So, I’d recommend you watch or listen to what Jason has to say, then watch your social media video performance skyrocket. In this episode, Jason discusses… 0:00 – Finding the right audience 2:16 – Interaction equals visibility 5:45 – Searchable 9:30 – 1-2-3-NEW 13:51 – Shareable ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ - -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Jason’s comprehensive MarketingPRO courses https://www.tomferry.com/marketingpro/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

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0:00.0	Ever wonder why your real estate content on Instagram and TikTok doesn't seem to reach
0:03.6	the right audience?
0:04.8	The answer may be simpler than you think.
0:07.0	Today, we're diving into three critical factors that if you put these factors in place
0:13.8	in your videos on Instagram and on TikTok, they're going to have a profound impact in terms
0:18.5	of the overall performance of your content of your videos, not only reaching a wider audience,
0:23.7	getting better performance in terms of different metrics and interactions, but also reaching
0:28.4	the right audience.
0:30.2	Welcome to this week in Marketing.
0:31.4	My name is Jason Pantana.
0:32.4	I'm your host, and I'm glad you're tuning in, and this is your first time on the channel.
0:35.9	Please make sure to check out other shows in the podcast.
0:38.6	We put out marketing-based content every single week on the show, and if today's episode
0:42.6	is irrelevant and useful, please hit that like button and make sure to subscribe and turn
0:47.2	the bell on too so you get notifications whenever we publish new episodes just like this
0:52.1	one here, where today we talk about the three critical factors of getting your videos
0:56.5	in your content to rank and perform better on Instagram and on TikTok.
1:01.0	That is to make it searchable, shareable, and streamable, so let's dive in.
1:04.8	Now before we dive into the three critical factors, a bit of backstory first.
1:09.2	As you know, platforms like TikTok and Instagram, algorithmically speaking, are always tinkering.
1:15.4	They're always competing and looking to exploit some type of an advantage one has over
1:20.0	the other, or if one releases some new feature, guess what, they're going to all follow suit
	...

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