If you're asking yourself, what is the best Facebook ads targeting strategy to get more leads and you're a course creator?

Do not make this mistake because most course creators, you know, they'll jump into Facebook ad manager and start looking at interest-based targeting, maybe stacking a few interests together that are related, job titles, demographics, you know,

like age or interest, whatever.

But actually, there's a much better way to start off targeting if you want the best kind of

leads.

And as a Facebook and Instagram ads manager, who primarily has served established online course creators for the better part of six-ish years.

I'm going to break down the best targeting strategies that I would use, that I do use, when I start out managing ads for established course creators.

And at the end, I'll share some questions that I was asked regarding this content.

You'll be able to understand the best targeting that could work for you, depending on how far long your business is.

So hi, my name's Cuejo. Let's get started. Now, here's why interest-based targeting tends to fail.

I wouldn't start with this, but I'll tell you more about that in a moment.

It tends to fail because when you are inside of meta ad manager looking at the detailed

interests and you just start clicking and or you type in one interest and meta starts suggesting

other interests, what's happening and meta starts suggesting other interests.

What's happening is meta is suggesting the most popular interests.

And those are the most expensive ones to target because remember you're bidding for space in somebody's Instagram or Facebook feed or threads.

Now, though we're not really using threads,

placements quite yet because they aren't converting so well.

But since you're bidding for space,

the last thing you want to do is take meta suggestions,

because those are broad, general suggestions that it gives to about anyone

who types in something related to what you typed in

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