The 3 Activities You Have To Be Doing Right Now To Survive Today's Market
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 11 April 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
Welcome to another valuable episode of Loan Officer Freedom, the #1 podcast worldwide for loan officers at all stages of their career.
Join me and Steve Kyles for a discussion on what activities you need to be doing to survive today’s market. Before we get into anything, let’s highlight the fact that 2022 is slated to be the best year ever for purchase loans. Keep that foundational thinking as we continue with this podcast.
I’m going to give you the three most impactful things to be doing and they go a little like this…
- Sell what’s on the shelf
- Keep your eye on profitability
- Save your 25%
Primary focus should be your key takeaway from this episode. Staying laser focused on the right activities in the mortgage business right now to continue to get more customers. The person doing the most activity to get the most customers, has the most customers.
We’ve got your back.
Let us help you. Schedule a call today with one of our strategists to map out your next 90-days in today’s market.
Transcript
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| 0:00.0 | Hey, everybody. This is Carl White broadcasting from the secret headquarters here at the Mortgage Marketing Animals slash Freedom Club. And you are listening to Loan Officer Freedom, number one, maybe number two. Maybe number two. |
| 0:19.2 | Number one, number one, baby. one number one yours is yours has come up |
| 0:23.0 | steve you're you're i i for for a little bit i for a little bit i for a little bit i heard some |
| 0:28.0 | hoofs in the background and now i'm looking out my side window and there you are with your |
| 0:33.8 | podcast so i thought well you know what's the old saying if you can't beat them join them them? So I thought, I'd have you join me on this one and that'll up my ranking. So good to see you, brother. Good to see you, Carl. Man, I love it. Love what we're doing. All right. So here's our topic today. We're going to get right into this because Steve, we got a hard cut off here in about 15, 20 minutes. And so our topic that we're going to talk about |
| 0:55.7 | is sell what's on the shelf. a hard cutoff here in about 15, 20 minutes. And so our topic that we're going to talk about |
| 0:55.7 | is sell what's on the shelf, sell what's on the shelf. So the thing is, like right now, |
| 1:03.9 | like there's a lot of, gee, what's going on? And we kind of talk about this on a couple |
| 1:08.7 | podcasts episodes here this month, |
| 1:11.8 | Steve, is like, man, a lot's going on. And gee, rates are so high. Like what, you know, |
| 1:17.4 | nobody's going to be barring money now called rates are so high. So I thought we'd do an episode |
| 1:22.2 | that I might call clarity of the current situation. I love it of the current situation. So we're hearing a lot |
| 1:29.6 | of people like like what I do now. The rates are up. Is that? Yeah. Well, and Carl, it's so noisy. |
| 1:37.0 | Like it's coming from every direction, whether it's the news is negative. The, the feedback is negative. |
| 1:42.4 | Heck, there was something this morning that just said more |
| 1:45.2 | negative news. And I just thought, man, if you're a loan officer, Carl, what, like, what are you |
| 1:50.0 | thinking about or how are you getting past the clutter to ensure that 2022, it doesn't have to be a |
| 1:56.4 | bad year. It could be your best year ever. It could be your best month ever. So I'm going to give you |
| 2:00.8 | the three things to focus on. Okay. I'll also tell you I just got a text from our mutual friend. |
| 2:09.0 | I'm going to have her on a podcast episode. I'm going to have her on my podcast before she has a |
| 2:12.8 | chance to get on yours. Pins on who it is. Who is it? Tammy Saul. Yep. Where Tammy just texted me, actually she texted me yesterday. |
| 2:21.8 | And she said, Carl, I got to tell you, I just had my best week ever in the mortgage |
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