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The Tom Ferry Podcast Experience

The 2026 Market: What to Tell Your Clients Right Now

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 21 May 2026

⏱️ 32 minutes

🧾️ Download transcript

Summary

How's the market? It's the question every agent gets asked. And in Summer 2026, no two markets give the same answer.   This week, Tom sits down with David Childers, CEO of Keeping Current Matters, for the data and context agents need to give clients the right answer right now.   David brings the latest on mortgage rates, inventory, pricing, and foreclosures. And contrary to what most of the headlines are saying: no, the market isn't crashing.   If your sellers think they'll get asking price, your buyers think rates will crater, and everyone thinks foreclosures mean another 2008 — this episode is your reset.   In this episode, you'll learn: The Bifurcation Map: Why California, Washington, and Florida prices are softening — while the Mid-Atlantic and Northeast remain rock-solid. The Rate Reality: What mortgage rates are actually doing — and the lender play that can lower a buyer's rate today. The Equity Cushion: The number every agent should have memorized. The 80/40 Listing Truth: 80% of sellers expect to get their asking price. Only 40% do. Here's how to use that gap on listing appointments. The Inventory Reality: Why only 15 states have returned to 2019 inventory — and what that means for your local market.   Watch the episode now and then make sure to download David’s slides to use them in your presentations, conversations, and marketing. Get David’s slides here:  👉https://docs.google.com/presentation/d/1iOsH-FyajxgrpXIUdpEnLK78zGfiUz97/edit?usp=sharing&ouid=110484379841180842609&rtpof=true&sd=true   Ready to become the agent your market actually trusts for answers? The agents who thrive in markets like this don't have better opinions. They have better data — and the discipline to use it. That's the foundation of Tom Ferry coaching.   Schedule a free conversation with our office to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

Transcript

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0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:05.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:10.0

And we want to do it better, faster, and more seamlessly. Why?

0:14.0

So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.

0:20.0

How do we do all this

0:21.6

without spending a fortune or running ourselves ragged? That's the big question. And this show is

0:26.9

dedicated to the answer. Hey, welcome back to the Tom Ferry podcast experience. If I said to you,

0:32.1

when we started 2016, we were bullish on modest improvements in the number of transactions that we

0:39.2

expected for this year. We were certainly thinking, you know, modest increases across the country

0:44.6

in terms of home price appreciation. And then we had two rate drops in the fives that lasted,

0:50.0

I don't know, 14 and a half seconds. But then what's happened since? A war and I ramed. We've had that

0:56.5

certainly has impacted the global oil market. It's impacted supply chains, which has created

1:01.9

just a recent announcement of a recent increase in the CPI. We've got rates up, inventory up,

1:08.0

foreclosures up, transactions mostly flat, in some cases down with home price

1:14.1

appreciation across the U.S. completely bifurcated, right down to sometimes this side of town

1:20.3

versus that side of town, four bedrooms versus two bedrooms. And all of this, all of this,

1:25.5

is creating a lot of pressure on you, my friend, to answer the question,

1:30.0

how's the market? And what's your professional opinion about this?

1:34.6

So I was with my friend David Childers last week. We were in Cincinnati and I was like,

1:39.5

David, can we just do a podcast on Friday? I mean, if we just covered today, rates, inventory foreclosures,

1:45.6

and just let's help our friends be the best they can be every time somebody asks that question,

1:51.7

house of market. So, David, welcome to the show. Thank you. It's a little bit going on these days,

...

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