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Perpetual Traffic

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 6 December 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!

Chapters

  • 00:00:00 The Starting Line: Welcome to the Show
  • 00:00:34 Holiday Chaos and Quirky Traditions
  • 00:05:53 Crystal Ball Time: Plotting the 2025 Vision
  • 00:07:24 Is Your Team Crushing It or Coasting?
  • 00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game
  • 00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins
  • 00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)
  • 00:23:04 Meta vs. Google: Which Channel Deserves Your Love?
  • 00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 2025
  • 00:27:12 Test It, Scale It, But Don’t Break It
  • 00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments
  • 00:39:05 Signing Off: Kind Words and Big Plans

LINKS AND RESOURCES:


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Mentioned in this episode:

AdCritter for Agencies

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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