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Perpetual Traffic

Finally! How to use Google Ads for Lead Generation

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 10 December 2024

⏱️ 32 minutes

🧾️ Download transcript

Summary

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.

Chapters

  • 00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson
  • 00:00:09 - Why Feeder Strategies Deserve a Standing Ovation
  • 00:00:48 - Lead Gen Woes: It’s Not Me, It’s You
  • 00:02:24 - Offline Conversion Imports: The Real MVP
  • 00:03:31 - John Moran’s Secret Recipe for Lead Gen Success
  • 00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off
  • 00:07:18 - Spam Leads: Identified, Declassified, Neutralized
  • 00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...
  • 00:17:31 - Results So Good, They’re Practically Smug
  • 00:22:15 - The Algorithm’s Favorite Snack: Real ROI
  • 00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance

LINKS AND RESOURCES:


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Mentioned in this episode:

Tierr 11 Data Suite

AdCritter for Agencies

Transcript

Click on a timestamp to play from that location

0:00.0

Do you feel like you could have done so much better in 2024? Like your marketing team just

0:07.3

wasn't knocking it out of the park or you were frustrated with them or you left money on the

0:12.8

table in 2024 and you just need a fresh set of eyes on everything that they're doing

0:18.8

so that you can be that much closer to achieving

0:21.7

your goals in 2025?

0:23.8

Well, what you need is an unbiased, impartial, un prejudiced opinion of what that marketing

0:30.9

team is doing, whether it's your internal team or whether it's your agency.

0:34.0

And that's the reason why we are offering 11 complementary business audits for 11 lucky

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businesses. My team only said they could do five. So we're pushing it at 11. This is an audit that's

0:49.4

actually done by real humans. This is not done by AI. So we literally have only the capacity to do 11 between now

0:56.6

and the end of the year. So we can set you up for success for 2025. And oh, by the way, now is the

1:02.4

time to be doing this. You can't start planning for 2025 when you're already in 2025. At that

1:08.5

point in time, it's too late. And your marketing will actually only be

1:12.6

affected in maybe Q2 of next year. If you start now, you'll have a set of plans ready to go

1:19.8

in 2025 as soon as the new year happens. And oh, by the way, when you actually get one of

1:26.0

these complementary audits, you'll get first mover early bird access to the Tier 11 data suite,

1:31.9

which just using one feature alone, the cart recovery feature,

1:36.2

we recovered $283,000 in missed revenue for one of our clients on Black Friday, Cyber Monday,

1:42.7

and generated an extra $41,000 in sales.

1:46.4

That is a lot of sales for literally no additional work.

1:50.5

And that's just one incredible feature of what the Tier 11 data suite is all about.

1:54.7

So head on over to Tier 11.com forward slash 2025,

...

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