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Perpetual Traffic

How to Solve Your Digital Marketing Attribution Problem Once and for All

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 4 December 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.

Chapters

  • 00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal
  • 00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked
  • 00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)
  • 00:02:29 - John’s Here, Let’s Get Serious (Kind of)
  • 00:05:15 - Attribution: The World’s Most Annoying Puzzle
  • 00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar
  • 00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos
  • 00:18:19 - Tech Nerd Alert: The Edge Servers Explained
  • 00:21:05 - Tag, You’re It: The CDN That Knows Everything
  • 00:25:45 - Lost in Data Limbo? Here’s How to Get Out
  • 00:28:12 - First-Party Data: The Cleanest Dirty Laundry You’ll Ever Own
  • 00:30:35 - Performance Max Is Lying to You (But It’s Okay)
  • 00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust
  • 00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)
  • 00:35:38 - Performance Max vs. Reality: Spoiler Alert, It’s Complicated
  • 00:36:20 - ROAS Dreams and Brand Nightmares
  • 00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work
  • 00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners
  • 00:43:54 - Feeder Strategy Gold: Insights You Didn’t Know You Needed
  • 00:45:24 - Q&A: Your Burning Questions, Our Smug Answers
  • 00:54:30 - Black Friday: Scaling Without Losing Your Mind
  • 01:00:05 - That’s a Wrap: See ya!

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want...

Transcript

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0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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