THE #1 THING YOU NEED TO BE DOING TO GET CLIENTS TO OPEN UP

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 18 April 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	you guys sick of hearing about great athletes on the show today is one of those
0:06.4	days where you don't have to hear about athletes turning into salespeople but
0:11.2	yet somebody with a different performance background acting remember that
0:15.8	movie breaking up Jennifer Aniston was in it as well as Vince Vaughan I really
0:24.2	enjoyed that was both funny engaging good drama you know one of those
0:30.0	comedies that has a very weird ending that I will not spoil for you but
0:35.6	today the guest helped Vince Vaughan learn how to drive one of those double
0:41.8	decker buses in Chicago because that's what Vince Vaughan's job was in the
0:47.6	movie now if there's that have anything to do with the podcast that's an
0:51.2	interesting tidbit but what we're going to be talking about is his journey from
0:56.1	having the personality for sales to building up the skills for sales and I
1:02.3	think a lot of us get too focused just on the personality and that's a great
1:07.5	start but even if people know like and trust you you still have to help them
1:12.7	get the deal done you know that's the closing the complex sale part of the
1:18.1	sale getting that meeting is nice but you got to know what to do with that
1:24.4	meeting and we'll be talking a lot about the difference between coaches and
1:28.9	champions and his journey along the way and how he's been able to get clients to
1:34.2	open up and be honest and forthright with him which is critical and here's a
1:41.1	secret don't act like a salesperson and if you don't know what that means then
1:47.6	you're probably acting like a salesperson let's get into this interview and if
1:53.0	you're in the courses make sure you check out the first chapter which has both
1:57.0	the schedule for the office hours and the link for it and make sure you're
	...

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