THE #1 SECRET TO BECOMING GREAT AT B2B SALES WITHOUT COMPROMISING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 19 August 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0	Have you ever put on a sales voice or feel like you need to act differently than your authentic
0:06.4	self?
0:07.8	We all do to a certain extent.
0:10.2	We have our professional polished voice when we're selling.
0:16.3	But what if you just took the way you viewed selling and made it your own?
0:23.2	Yes, I called being a maverick when I started writing my book.
0:29.8	And I couldn't have picked a worse term at a worse time.
0:33.0	It was right around 2008 during the election.
0:39.3	John McCain was running for president and they hijacked my term.
0:43.8	So it kind of lost its uniqueness back then.
0:47.3	But the point or what I was trying to get out of using the word maverick is the best sales
0:52.2	people I've ever met have a unique slant on selling.
0:58.6	And it's not what you see in the movies.
1:00.8	It's not what you see on TV.
1:03.5	It's not that bad persona.
1:06.7	It's being authentic, being themselves, leveraging their strengths.
1:12.6	That's what authentic really is.
1:16.1	Because when you hear authentic, a lot of people go, well, wait a second.
1:20.9	That's me sitting on the couch watching Netflix.
1:23.8	Is that authentic?
1:25.2	Well, it may be.
1:27.2	But in sales too often, we're putting on the buzzword voice, the professional uptone,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Brian Burns, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Brian Burns and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.