HOW TO FOLLOW A SIMPLE FORMULA FOR SALES SUCCESS IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 23 August 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.0	So, just this morning, I was thinking to myself, why is it that we always look outside of
0:06.9	ourselves for the silver bullet in anything, whether it's a losing weight, becoming
0:13.0	great at sales, becoming good at anything, learning something new?
0:18.1	We always look outside ourselves, something that we can buy, something that we can learn
0:25.0	from somebody else.
0:27.5	And the natural reason we do this is that we don't want to look internally.
0:33.4	We don't want to admit that we need to change, that it is up to us to do it.
0:43.6	And there's probably no other profession like sales where pretty much all of us, we spend
0:50.0	the first five years, I did it, I admit it, and sometimes I even slip back into it.
0:57.0	I was looking for the silver bullet, the secrets, the magic words, the judo move that these
1:07.6	master salespeople do that are able to close these deals.
1:12.8	And guess what?
1:15.3	I found it, and I'm going to teach it to you today.
1:21.0	It's the person in the mirror.
1:23.1	We are the magic bullet.
1:26.0	How else could it be?
1:28.2	Now if you look at any great comedian performance profession, or you may not know that there's
1:35.8	probably three to five comic writers that work for them, that write that material, including
1:43.6	themselves, it's not the jokes that are that funny.
1:49.4	It's the delivery of the jokes that make it that funny.
1:55.6	So it is that special uniqueness that we bring, our ability to really internalize these
2:04.6	skills, and practice them over and over to the point where they become who we are.
	...

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