THE #1 MINDSET OF A-PLAYERS THAT WILL TAKE YOUR GAME TO THE NEXT LEVEL

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 11 April 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	In sales, we often hear conflicting advice, where in communications, great to listen, but
0:08.8	you also have to focus on value propositions.
0:12.9	One of those conflicts is going to be talking about today.
0:16.7	And it was one that changed my career quite a bit, very early.
0:21.8	And it was this idea of the Ivy League Street Fighter.
0:26.6	And I've talked about this a little bit in other podcasts.
0:29.8	It sounds conflicting.
0:32.8	And this is what we face in sales all the time, is that we have to hold conflicting thoughts
0:40.4	in our mind at the same time and really hone in on those distinctions.
0:45.5	And the idea of the Ivy League Street Fighter is that you have to be Ivy League polish and
0:51.8	professional, but also have the tenacity, the grit, and the determination of a Street Fighter.
1:00.2	But none of the bad side of either one also.
1:03.6	So this is why sales can seem so ambiguous at times.
1:09.0	And why you hear about art and science in it, because it has all of that.
1:14.9	And yet people also try and minimize it, and just with platitudes.
1:20.2	What I try and do on this podcast is articulate these distinctions and clarifications for
1:28.2	hopefully that you can model these and save years of trial and error in sales.
1:35.5	Because I'll tell you, the platitudes aren't going to get you there.
1:39.4	Having these distinctions will, though.
1:41.5	And today's guest really is probably, and you should really watch on YouTube as well.
1:48.8	Because when you see the professionalism, but yet also the gritty determination, competitiveness,
1:55.2	and hyper focus on success.
	...

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