The #1 Critical Element Missing from Your 2026 Marketing Strategy

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 16 December 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Set up your business for success with our Creative Diversification Package. You’ll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11’s Data Suite: https://tiereleven.com/cd

Are you ready for 2026? Many businesses are focusing on the wrong things right now, but setting specific, measurable goals today could set you up for massive growth next year. In this episode, we share the importance of goal-setting and how it should be the top priority as you plan for your company’s future.

We explore how most businesses fail to reach their potential because they lack clear, transparent goals, especially at the leadership level. And we examine real-world examples of businesses that didn’t set measurable objectives and discuss how companies can reverse-engineer their success by breaking down their annual goals into smaller, actionable pieces.

We also give you the blueprint to ensure your 2026 is a massive success. Whether you're in charge of a marketing department or running a multi-million-dollar business, we challenge you to define exactly what you want to achieve and the steps to get there.

In This Episode:

- Why setting SMART goals is critical

- Setting transparent, company-wide goals

- Breaking down annual goals into actionable steps

- Determining the resources needed to achieve goals

- How to involve your team in goal setting

- Real-world example from Disney on setting goals

- Are you setting yourself up for success in 2026?

Mentioned in the Episode:

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

JFK’s SMART Goals: https://biggsuccess.com/2009/07/20/how-to-set-goals-like-john-kennedy/

RØDE PSA1+ Professional Studio Arm: https://amzn.to/3Y6kSsK

Rode Dynamic Podmic: https://amzn.to/4rAPWOY

Shure Dynamic Podmic: https://amzn.to/3Ks4fVu

Sony ZV-1F Vlog Camera: https://amzn.to/44O1MeG

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Subscribe and watch on YouTube:

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We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

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0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about,
0:05.5	sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands of
0:11.0	seasoned marketers, CMOs, and agency owners. So head on over to perpetualtraffic.com to apply to be a
0:16.9	sponsor of this show. What do I need to do to have drastic radical growth? They want to jump from 8 million to 15 million next year without just investing in ads.
0:25.6	Most businesses don't do that.
0:27.6	They're so busy doing the thing every single day.
0:30.6	They never take time out to say, hey, let's reevaluate where are we right now?
0:35.6	Marketing right now, you need to be on the cutting edge and
0:38.6	we feel like everything that we're talking about here right now is the stuff that's going to lead you
0:42.8	to success in 2026 you're listening to perpetual traffic are you losing hours building campaigns and analyzing reports?
0:56.6	Well, active campaigns, AI agents do all the heavy lifting for you.
1:00.2	They create content, plan campaigns, and orchestrate your email, SMS, and your WhatsApp, all working towards your revenue goals.
1:08.5	You get clear recommendations on what to do next, backed by billions of data points.
1:13.3	No more guessing about what's working or wasting time on manual setups, just strategy and results.
1:18.9	Try it all for free over at activecampaign.com.
1:22.3	That's activecampaign.com.
1:26.2	Hey, before we get into today's show, just a quick reminder that we are still offering
1:31.9	the creative diversification package over at Tier 11.
1:35.7	30 plus creatives per month, five to seven variations every single week.
1:40.0	Plus you get the media buying and the 2-11 data suite for free.
1:45.3	This offer is through the end of the year,
1:47.6	and now is the perfect time for you to meet with our team
	...

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