Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, sponsor the show here at Perpetual Traffic.

Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners.

So head on over to perpetualorafic.com to apply to be a sponsor of this show.

73.7% of people on the planet who have internet access use meta on a monthly basis.

What do you think about like the Roman Empire?

Like Zuckerberg is the Julius Caesar of today's day and age.

If you want to get to your client or customer or grow a business,

meta is the place to do it because that's where the eyeballs are.

A couple of different friends of mine, non-tech industry, and they express their deep concern about their jobs in legal, in architecture, in building are all going to be AIed out.

And I'm like, no.

There's one thing that's counterintuitive to all of this is,

You're listening to Perpetual Traffic.

Are you losing hours building campaigns and analyzing reports?

Well, active campaigns, AI agents do all the heavy lifting for you. They create content,

plan campaigns, and orchestrate your email, SMS, and your WhatsApp, all working towards your revenue goals. You get clear recommendations on what to do next, backed by billions of

data points. No more guessing about what's working or wasting time on manual setups, just

strategy and results. Try it all for free over at activecampaign.com. That's activecampaign.com.

Hello and welcome to the perpetual traffic podcast. This is your host, Ralph Burns, founder,

and CEO of Tier 11 alongside my amazing state capital hopping co-host.

Lauren E. Petrullo, founder of Mongoose Media.

I'm going to stay hopping. I'm thinking, I'm in heels, like, hopping like a rabbit between the old Capitol building and the new Capitol building.

You're just hopping from Capitol building to Capitol building.

...