The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 12 December 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE:
Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn’t your ads or your offer but the algorithm you’ve been unintentionally training?
In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.
If you’ve ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn’t see coming.
In This Episode:
- Applying Google’s feeder strategy to Andromeda
- Case study: training Meta to sell more products
- CTR and CPC change after restructure
- All clicks versus link clicks
- The story-first creative advantage
- Real results from testing the feeder strategy
- Risk, scaling, and product diversification
- How the strategy impacts company valuation
- Final insights and episode wrap-up
Mentioned in the Episode:
- Previous Episode on Google’s Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU
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Transcript
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| 0:00.0 | Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, |
| 0:05.5 | sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands |
| 0:10.7 | of seasoned marketers, CMOs, and agency owners. So head on over to perpetualtraffic.com |
| 0:15.9 | to apply to be a sponsor of this show. And so if we look at like the last 365 days compared to the previous period, we're up 85% with 98% more orders. We're going to be a sponsor of this show. And so if we look at like the last 365 days compared to the previous |
| 0:22.0 | period, we're up 85% with 98% more orders. We grow our subscription services to 2.8 million annually, |
| 0:28.1 | and that's up 74% this year. Like, are you concerned at all once you start, manipulate the |
| 0:33.1 | algorithm a bit here? But you're trying to train it on another product. Do you worry that you might |
| 0:38.0 | sacrifice sales on the immune side? Well, how do you take what's not selling and make it sell |
| 0:42.8 | so that meta will sell it? Here's what's actually interesting is... You're listening to |
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| 1:34.8 | Hello and welcome to the perpetual traffic podcast. |
| 1:37.8 | This is your host, Ralph Burns, founder, and CEO of Tier 11. |
| 1:41.4 | And today we are rebroadcasting yet another edition of the ad lab live which we do every |
| 1:47.3 | Friday to 30 p.m. Eastern over on the tier 11 YouTube channel as well as all of our socials and this one |
... |
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