all right welcome back to the kacy adams show today i'm joined by none other than taylor

offer the founder of atrios taylor thanks so much for coming to show man what's up thanks for

having me of course so you know i know we've been we've talked about doing this for quite some

time man and you know seeing your journey throughout the years of knowing

you has been incredible to watch. And, you know, with the new company that you've recently

launched, I kind of want to start there because I think it's so foundational to who you are as a

founder and as an operator. When it comes to Atrios and, you know, coming out of stealth mode, if you will, for those that may not know what it is that you've recently launched, let's start there. Then we'll dive into the great backstory to kick off the show.

Yeah. So I was super excited to be building Atrios, which I call my next 10-year journey. My last company I ran for 10 years before selling into a private equity firm. So

I look at my life in 10 year blocks. So that company I ran from 21 years old to 32 years old,

31 or 32. This company, I planned around from 30 to 41. So this is my next 10 year journey.

Simplest way to describe Hs is there's companies who are willing to compensate you

and your friends to hear feedback about their new products and to tell you what they're building,

right? And then on the flip side, there's people who, like you or like me, who want to learn

about these new products, want to share feedback, want to do all that so you can get rewarded for

that. So we are the platform that enables that to happen. Absolutely. And I, when I first came across when we spoke, you know, probably a couple months ago now, I think it's one of those conversations where I'm like, wow, if there's a founder that I could point to that should be building this, it's you. And I know you brought up countless examples in your past, you know, as a founder,

you know, running feet where you'll be making introductions to companies and they would turn out to

be some of the biggest customers for these, you know, these companies that you're making referrals to.

And, you know, I can look back on my journey and kind of point to introductions that maybe

were very informal, if you will, that I didn't

have an easy way to track them by any means that turned out to be extremely beneficial

for both parties. And I kind of want to take a step back and say, when did you start

recognizing this throughout your entrepreneurial career when, you know, informal introductions

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