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The Art of Online Business

Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 12 January 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter ‍‍ ‍‍ Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We ...

Transcript

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0:00.0

Welcome back to another episode of the Art of Online Business Podcast.

0:05.7

And this is one of those that you've requested where I feature another online business owner who is running ads to their business so that you can learn tips and tricks from their experience.

0:17.6

What's gone well, what could have gone better, what their funnel looks like.

0:21.9

You can see Tarzan over there. Tarzan K. Good to see you again, Tarzan. True story. We met up in

0:27.7

Maine earlier this year, 2025, like in the summer. And Tarzan, you taught me and many other

0:34.4

online business owners how to do a song circle? I just remember it as like a campfire

0:40.2

sing-along. That was fun. Yes, the many faces of Tarzan. You'll just, that was just one. So,

0:49.8

you'll meet another today. We will definitely see another today. Let me read your intro so that the listener

0:55.4

can get to know you a bit. First of all, I encountered you way back in 2019. And in your bio,

1:02.5

you talk about dismantling your seven-figure business. And I think the first time I encountered

1:07.4

you was when before you decided to dismantle the seven-figure business.

1:11.1

Either way, Tarzan, Girl Boss in Recovery, Tarzan K is the writer of emails, but better,

1:17.0

a much-loved newsletter, full of addictive stories, and occasionally embarrassing tell-alls

1:23.4

from the front lines of online business.

1:26.5

Her programs teach business owners how to write highly readable, story-driven emails,

1:31.8

and use consent-based strategies to grow and sell with email.

1:36.0

She spent years quietly dismantling her seven-figure, excuse me,

1:39.7

Groboss Empire, and building a more inclusive online business that prioritizes people and great

1:46.7

writing over profits. You live up there in Ontario, Canada, which is super far away from where I live

1:54.0

down here in Mexico, I guess two countries, one country away, but it seems like it's just as cold up there right now as I feel down here.

2:03.7

I have on my hoodie and you have on your multicolored scarf and sweatsh.

2:07.3

Stop it.

...

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