So you are an online course creator who is running a paid low ticket workshop.

Low ticket means $47 for the workshop or below.

Maybe as high as $57.

And you want to know if you're not running ads, is your workshop performing good enough in order to run meta ads?

Or if you are running meta ads, is performance good enough for your workshop to scale those meta ads or should you just turn those meta ads off and go back to just doing the workshop organic style that's what we're going to cover in this episode let's get So in a moment, I will outline this scenario in

a logical way with some real workshop numbers that could happen for you, or at least you'll be

able to follow along and then apply the logic and math to your own workshop numbers, whether

they're powered by ads or not. But I want to explain first why performance would change with your ads if

you're running ads traffic to a workshop and specifically it's because a lot of folks

and it makes sense to do this by the way so don't panic if you feel like you've been running

ads to your workshop and performance has started to slow down it's because lots of folks in the beginning target your warm audiences, right?

And if you're doing that, great. That's what you should be doing in the beginning.

But warm audiences are finite.

And we tend to saturate those audiences rather quickly with our Facebook and Instagram ads and we think that

spending more ad money means that registrations would increase linearly but they

do not because as we increase the ad spend people in our warm audiences see

the ads more often and that filter of I've seen this before

I'm not going to respond to these ads it goes higher right and then also workshop after

workshop more people in your warm audience have seen the ads and so then it becomes a

question of well what do we do then to continue to get positive

performance profit, if you will, out of our workshop?

Well, you're going to have to start using ads and targeting cold audiences.

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