TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 9 May 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HPT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.

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Best Moments:

(00:40) Introduction of behavioral‑science expert Nancy Harhut

(01:50) Marketing during uncertain economic times

(03:25) Autonomy bias—why giving choices boosts conversions

(04:39) BYAF (“But You Are Free”) technique can double response

(07:27) Magnitude encoding: how price positioning shapes perception

(09:20) Physical space the price takes up influences value perception

(10:18) Correct placement of original vs. sale prices for max impact

(13:24) The reciprocity principle—favors that compel customers to repay

(14:35) Where to connect with Nancy and grab her book

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid.
0:26.6	We'll also dig into life, pop culture, and the chaos that is our everyday.
0:31.6	I'm Jay Schwettleson. Let's do this, not that.
0:36.6	We are back for Do This, Let's do this, not that.
0:43.6	We are back for Do This, Not That podcast, presented by Marigold,
0:47.9	and we have one of my favorite human beings on the planet here today.
0:49.3	I am so excited.
0:52.3	Nancy Harhut is here.
0:55.3	If you don't know Nancy, I don't know what's going on with you. She is co-founder of HPT Marketing, but more than that, she's also a best-selling author.
1:01.9	I know a lot of people are best-selling authors, but no.
1:04.3	Nancy has written this book using behavioral science and marketing.
1:07.9	If you don't have it, you should stop listening.
1:09.8	You should go get it. It will change your view about how marketing works, about brain science.
1:15.6	After you hear Nancy today, you're like, oh my God, I don't know anything about how marketing works
1:20.6	because there's all this stuff going on that we don't realize.
1:23.6	Okay, so Nancy's going to be here today and we are going to get into some cool stuff.
1:27.7	Nancy, welcome to the podcast.
1:28.8	Jay, thank you so much.
1:30.5	I am delighted to be here.
1:32.5	I love it.
	...

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