EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 9 May 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.

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Best Moments:

(01:04) The email strategy: sending a basic feedback request email to your database

(01:46) Subject line technique: using only the word "question" with no preheader

(02:37) How to adapt this strategy for different business types and database sizes

(04:00) Using AI to synthesize and analyze customer feedback responses

(05:38) Why this approach works better than traditional surveys

(05:55) Bonus benefit: improved email deliverability through reply engagement

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who
0:22.3	will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture,
0:29.2	and the chaos that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for Do This, Not That podcast, presented by Marigold.
0:44.4	And I want to share a tactic that my company does twice a year.
0:48.7	It's super easy.
0:49.9	It takes a minute to do.
0:51.8	And it changes my business every time that we do it.
0:56.2	I don't think enough people do this.
0:58.9	And it's this idea of sending out a very simple email to your database.
1:04.3	And the email, the purpose of the email is to get information back from the people on your
1:09.0	database about their thoughts on your products,
1:12.2	your services, on your content, on ideas to improve your products or services, on ideas
1:18.2	to content ideas that for you to put out there in your newsletter, in your blog, in your
1:23.4	podcast, and whatever you're doing, it doesn't matter if you're a business to business
1:26.7	brand, a consumer brand, if you're a giant, if you're doing, it doesn't matter if you're a business to business brand, a consumer brand, if you're a giant, if you're tiny, it doesn't matter.
1:32.1	And this is exactly what we do.
1:33.7	And I'll tell you why we do it and how AI has changed everything.
1:38.7	It's really simple.
1:39.9	We take our newsletter database and twice a year we send out an email and the email is a subject line
	...

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