[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 8 May 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

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PODCAST CROSSOVER WITH:

➡️Email After Hours Podcast by Validity.

Hosted by:

SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263

Danielle Gallant, Senior Email Strategist at Validity

Guy Hanson, VP of Customer Engagement at Validity, Inc.

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Best Moments:

(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?

(03:29) Question of whether changing email platforms improves performance

(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution

(04:29) Discussion on whether certain platforms are better for specific industries

(05:19) Will switching platforms solve deliverability issues?

(06:18) Bad practices will follow you regardless of platform change

(07:24) Discussion on migrating IP addresses and domains when switching platforms

(08:48) Tip to leverage existing platform capabilities before switching

(08:57) Most marketers only use about 20 % of their ESP's capabilities

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Spamageddon.
0:07.0	This is a special five-part crossover series between the Email After Hours podcast and the Do This, Not That podcast.
0:14.0	We're going to keep these short. They're going to be fun. They're going to be awesome.
0:17.0	We're teaming up to help marketers battle the ultimate inbox apocalypse. Is your email
0:21.7	program doomed or can you survive the invasion of spam filters, block lists, and dwindling engagement?
0:28.1	In this special series, we're going to bust myths, drop truth bombs and give you the tips you
0:33.8	need to survive the deliverability doomsday. All right. So your host, you got me, Jay Schwettleson from the Guru Media Hub and the Do This, Not That
0:42.0	podcast, and I'm Guy Hanson.
0:44.1	I'm VP of customer engagement at validity and co-host of our email after ours podcast.
0:49.5	And I'm Danielle Galant, also of validity and guys's Better Half on the email after hours podcast.
0:56.6	We are back for Spamageddon. So excited for this short episode. We're going to be
1:01.1	bringing down about switching your email sending platforms. Does it help? Will it solve all things?
1:06.1	But before we do that, in this special series, we start out every episode playing,
1:10.3	you have 10 seconds, where I ask
1:11.8	Danielle, and I ask Guy, two separate questions that are totally ridiculous, and they only have 10
1:16.5	seconds to answer the questions. Guy, are you ready for your question? Let's do it. Okay,
1:22.8	here we go. You have 10 seconds. Name three horrible movie musicals.
1:29.3	Oh, sound of music, La La Land, and dare I say, a queen the music.
1:38.4	Wow.
1:39.0	You might get kicked out of the whole entire British world there.
1:42.6	That's not good.
1:45.0	Wait, we didn't like La La Land. I feel like Danielle, did you like La Land? Come on. That was a good movie.
	...

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