Take Your Gym Business To The Next Level with Markus Gerszi
The Michael Caz Podcast
Michael Cazayoux
4.8 • 1.8K Ratings
🗓️ 26 February 2018
⏱️ 75 minutes
🧾️ Download transcript
Summary
Meet my business mentor, Markus Gerzi. I first met Markus at a business seminar and since then he’s become one of my biggest influences in operating a business. Are you a gym/ business owner? In this episode we talk about Markus’ company, Gymwright, a platform that helps gym owners build better businesses. We’ll be getting into some of the common myths of being an entrepreneur, misconceptions about owning your own business, and finally his methodologies for experiencing growth, improving customer retention, and learning how to delegate.
Enjoy the show.
Brute Hotline: (801) 449-0503
Got any questions about training, nutrition, mindset, programming, business, etc.? Leave us a voicemail and my guest and I will answer back in a future episode.
Topics of discussion:
[04:00] - Life Cycle Strategy
[10:10] - Creating an automation system for your gym/ business
[12:04] - Life Cycle Marketing software
[16:30] - Initial client assessment
[33:54] - Misconceptions on the meaning of Quality
[53:00] - Creating retention
[1:05:49] - Starting your gym/ business
[1:11:37] - Delegating and outsourcing in your business
Links:
The E-Myth by M. Gerber
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Transcript
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| 0:00.0 | Welcome to the Brute Strength Podcast, bringing you worldwide experts from all areas of health and fitness. |
| 0:08.0 | We cover training, nutrition, coaching, and mindset. |
| 0:12.0 | Welcome your host, Strength and Conditioning Coach, |
| 0:15.0 | 2012 and 2013 Cross-Vick Games champ, Michael Kaju. |
| 0:19.0 | Mind, Body, Brute. |
| 0:22.0 | Hey, it. body brute. Hey and welcome back, my name is Mike Kaju and you're listening to the brute strength |
| 0:28.1 | podcast. |
| 0:29.5 | This week's guest is a good friend of mine named Marcus Gerzi. |
| 0:32.5 | Marcus owns a company called Jim Wright |
| 0:34.9 | that helps gym owners build better businesses. |
| 0:38.0 | I met Marcus at a business seminar |
| 0:41.7 | the same day that I met a D actually, my wife. And since then he's become one of my biggest |
| 0:48.1 | mentors in business and the reason that I wanted to bring him on the show today is because what he teaches is not |
| 0:56.0 | just a tactic or to help your marketing or help you increase your attention by a month what he teaches is a holistic approach |
| 1:05.8 | to figuring out he figures out why you're in business in the first place what |
| 1:11.8 | impact you want to make, |
| 1:13.4 | and then from there, what are the strategies |
| 1:16.2 | and approaches to help you make that impact |
| 1:18.7 | that you're trying to make. |
| 1:20.5 | In this show, we talk about something called the entrepreneurial myth and how to get out of it |
| 1:26.9 | Misconceptions about being a business owner how to strategically plan your life cycle, your client life cycle. |
| 1:33.4 | So we talk about what that is and how to plan it. |
... |
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