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Akimbo: A Podcast from Seth Godin

Systems thinking (E)

Akimbo: A Podcast from Seth Godin

Midroll Media

Society & Culture

4.81.9K Ratings

🗓️ 14 February 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

The reality of Duncan Hines and the magic of Betty Crocker.


Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

It's an interesting question.

0:02.0

Betty Crocker, of course, isn't a real person.

0:04.0

Duncan Hines left us a long time ago.

0:07.0

But if you're going to buy Brownie Mix at Walmart,

0:10.0

you're going to have to take a hard look

0:12.0

at how systems have changed our world.

0:15.0

Salius and John de Glasgow,

0:17.0

on the Koss, and you could an episode of Special Desarkshiv da Kimbo. Let's start with Duncan Hines.

0:25.0

Duncan Hines was a traveling salesman.

0:31.0

He sold printing back in the 1920s. Being a traveling salesman in the 1920s wasn't easy. Cars weren't that reliable. Hotels weren't that nice. but restaurants were a real problem.

0:46.0

That's because very few people went out for dinner.

0:49.0

If you were from town, you either went to the pub or you ate at home. So the only people who were

0:55.2

eating at the kind of restaurants that Duncan Hines could afford were people from

1:00.5

out of town and there wasn't a health department actively working at

1:05.2

public safety which meant that the chances of getting food poisoning were non-zero.

1:11.1

Well Duncan a good eater one time he got stranded in a snowstorm and had the breakfast of five men the next morning, felt like he could do something about this.

1:23.0

At the same time, he thought he could get away with a cheap Christmas gift.

1:28.0

So when Christmas rolled around, he sent everyone on his list,

1:32.0

a few papers stapled together listing by city restaurants

1:36.6

you could trust.

1:39.0

As you can guess, there were a lot of requests for reprints.

1:42.3

And month by month, year by year,

...

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