Swamp vs. Well Marketing
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 3 April 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
In this episode of Loan Officer Freedom, your top loan officer podcast in the country, Carl White and Steve Kyles discuss Loan Officer Freedom, what they call a safe haven for loan officers to recharge and take a break from the stressful work environment. They compare it to an oasis in the middle of a desert filled with sand, carcasses, and skeletons. Carl also loves hummingbirds and lush greenery, which adds to the peacefulness of his vision of Loan Officer Freedom.
The conversation turns to their successes, with Steve chatting about the recent Puerto Rico Freedom Club event and being inspired by the winners. They go on to discuss the difference between swamp marketing and well marketing, with swamp marketing being a wide but shallow approach and well marketing being small but deep. They compare swamp marketing to brackish water, which is undrinkable, and well marketing to a deep well with amazing water.
Carl explains the concept of well digging, which involves attracting a large audience and then identifying the most likely successful candidates for a product or service. For example, inviting real estate agents to a class and filtering out those who have closed at least 8 buyer sides in the last 12 months.
Steve emphasizes the importance of having 40 qualified agents who refer at least one deal per quarter to the business in order to close 160 deals per year. Steve goes over a specific strategy to market with this. Tune in to hear about it…
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Transcript
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| 0:00.0 | Ahoy there, everybody. |
| 0:08.8 | Great to see you here. |
| 0:09.6 | My name is Carl White. |
| 0:11.3 | You are listening to Lone Officer Freedom, and we are your oasis in the desert. |
| 0:17.2 | When all that sand that's blowing around and you get in your eye and your mouth, you're going, |
| 0:22.3 | oh my God, where is there a waterhole? |
| 0:25.0 | You have found it. |
| 0:27.4 | This is the watering hole. |
| 0:28.9 | This is the watering hole to fill your tank in the lone officer world. |
| 0:33.3 | Again, my name is Carl White. |
| 0:34.6 | I'm sitting here with my dear friend and comrade and arm, Mr. |
| 0:39.2 | Stephen Kyle's himself. How you doing, brother? |
| 0:41.2 | What's up, brother? I tell you, I love it. I don't think I've ever been called, |
| 0:44.1 | hey, we are a watering hole, an oasis. I like it. |
| 0:47.7 | Yeah, I mean, you picture this, you know, you picture. |
| 0:50.0 | And you're famous and all this gray and lushness and these, these, uh, uh, you know, beautiful blooms and hummingbirds and all the other cool stuff. And you know, you look out in the desert. And they're walking up to you saying, hey, hey, Carl, you got a hot dog. Yeah. Yes, I do. Yes, I do. I got, I got some hot dogs. We got burgers over here. We got veggies for you vegetarians, you know. Yeah. So anyway, um, whereas if you look out in the desert, man, you see all these carcasses and skeletons out there. It's like totally uncool. Man, I feel like I'm at your lake right there in front of the house. You know, it's like that, that's it. Hey, let me tell you what I want to talk about today. |
| 1:28.4 | Okay, |
| 1:28.7 | let's do it. |
| 1:29.1 | Or at least a little bit. |
| 1:29.7 | I got a couple of topics, right? |
| 1:31.0 | I just, |
| 1:31.7 | um, |
... |
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